Ad Critique

Ad Critique

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Ad Critique teaches advertising, marketing, and management students--both the qsuitsq and the qcreativesq--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.Ad Critique teaches advertising, marketing, and management students--both the aquot;suitsaquot; and the aquot;creativesaquot;--how to effectively judge and critique creativity in advertising.


Title:Ad Critique
Author:Nancy R. Tag
Publisher:SAGE Publications - 2011-12-14
ISBN-13:

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