Adweek

Adweek

4.11 - 1251 ratings - Source

Buick is currently airing a spot (via Leo Burnett, Chicago) showing a thirtysomething woman behind the wheel of a LaCrosse sedan along with the tag , aquot;A new class of world class. ... Strange how things turn out: Ford is now planning a new campaign centered around its perceived -quality ranking with car buyers in the Automotive Lease Guide. ... but layering it with things like owner testimonials and its popular aquot;Swap your rideaquot; deal that encouraged motorists to trade in another makera#39;sanbsp;...


Title:Adweek
Author:
Publisher: - 2010-01
ISBN-13:

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