Recommends ways for companies to retain current customers by making better use of their customer information files, maintaining communications, and other techniques for keeping customers satisfiedDay 1 1 Volkswagen leaves an 800 phone number; Rolls-Royce leaves two phone messages. Day 1 2 BMWa#39;s central regional office and Yugo America leave messages. Day 13 BMWa#39;s national consumer services office sends a Westernanbsp;...
|Author||:||Terry G. Vavra|
|Publisher||:||Irwin Professional Pub - 1992|