Aftermarketing

Aftermarketing

4.11 - 1251 ratings - Source

Recommends ways for companies to retain current customers by making better use of their customer information files, maintaining communications, and other techniques for keeping customers satisfiedDay 1 1 Volkswagen leaves an 800 phone number; Rolls-Royce leaves two phone messages. Day 1 2 BMWa#39;s central regional office and Yugo America leave messages. Day 13 BMWa#39;s national consumer services office sends a Westernanbsp;...


Title:Aftermarketing
Author:Terry G. Vavra
Publisher:Irwin Professional Pub - 1992
ISBN-13:

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