Behavioural Finance for Private Banking

Behavioural Finance for Private Banking

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A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision-making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must-read for anyone in private banking, this book demonstrates how to satisfy client needs.How people from different cultures choose their reference point or aspiration level is still an open research question. It was found, however, that Chinese people are more prone to the framing effect, and are more affected by the social contextanbsp;...

Title:Behavioural Finance for Private Banking
Author:Thorsten Hens, Kremena Bachmann
Publisher:John Wiley & Sons - 2011-07-05


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