Brand Relevance

Brand Relevance

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Over time they expanded their portfolio to include home theaters; car installation services; iPod and MP3 services. ... of your order on the Internet; a route to priority service (911 repair); a blog; and a partnership with the TV show, HouseSmarts. ... The Geek Squad in 2010 had over twenty thousand people, around 13 percent of all Best Buy employees, and drove a very profitable, fast- growing business.

Title:Brand Relevance
Author:David A. Aaker
Publisher:John Wiley & Sons - 2010-12-15


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