BTEC National Travel and Tourism

BTEC National Travel and Tourism

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The perfect match with the Award, Certificate and Diploma Closely matched to the specifications, these two Student Books are the only resources available for BTEC National Travel and Tourism. Book 1 contains everything students need for the Award and some additional units for the Certificate. Book 2 contains all the other units needed to complete the Certificate and the Diploma. The Student Books are exactly matched to the BTEC National specifications, and written in an accessible way. The clear layout and use of full colour will ensure that these books are easy to use.Marketing embraces all business decisions that are made in order to get a product or service to the right customer or consumer. ... An organisation that aims to practise successful marketing tries to have excellent customer knowledge and to anticipate customersa#39; needs. ... (CIM) defines marketing: * The management process responsible for identifying, anticipating and satisfying customer requirements profitably. ... Good customer service involves developing personal service skills.

Title:BTEC National Travel and Tourism
Author:Gillian Dale, Helen Oliver
Publisher:Heinemann - 2005


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