Business Marketing: Text and Cases

Business Marketing: Text and Cases

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CRM tries to integrate customer facing front-end activities (like sales, customer service, and marketing) with back-end ... Before a sales presentation is made, a sales rep must plan, to (i) find out or identify potential customer firms, (ii) getanbsp;...

Title:Business Marketing: Text and Cases
Publisher:McGraw Hill Education (India) Pvt Ltd -


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