Business Strategy In Asia: A Casebook

Business Strategy In Asia: A Casebook

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This book fills an important underserved niche in the strategy arena. Written by expert researchers on Asian business, it presents a broad selection of cases addressing a range of current and important issues in business strategy. The cases have been carefully chosen to represent all the different dimensions of diversity within Asia: geographic (countries), industries, and firm types. More than half of them are either new to or revised for this edition. The cases present an array of large and small firms, high-technology and new-economy firms, and those in emerging as well as mature industries, achieving success and suffering failure in a variety of business environments.Sonya#39;s silo mentality was recognized as one of the companya#39;s biggest problems a€”one that needed a drastic solution. ... widely in game consoles and other consumer products), and formed an alliance with Samsung for the production of LCD ... televisions.14 The once trendsetter was having difficulty keeping up with the pace of innovation: a€œThe picture will be of a ... Sonya#39;s silo mentality led the company to produce two similar products that were both seen as being inferior to the iPod, anbsp;...

Title:Business Strategy In Asia: A Casebook
Author:Kulwant Singh, Nitin Pangarkar, Loizos Heracleous
Publisher:Lulu Press, Inc - 2014-06-21


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