Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.Passengers assumed a relaxed, reclined posture in the Hondaa#39;s roomy rear seat. The center ... The Accord had consistently maintained a much-better-than- average reliability record. FORDa#39;S ... However, external changes were minor, including different headlights and taillights. The Taurus was ... But, Ford was more concerned about alienating the 1.5 million Taurus owners by changing the car too much.
|Title||:||Cases in Strategic Marketing Management|
|Author||:||William J. McDonald (Ph. D.)|