CIM Coursebook Marketing Environment 07/08

CIM Coursebook Marketing Environment 07/08

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time.... levels are too high then business will respond by: (a) Moving operations to lower-wage countries, for example Dyson. ... Technological change a€“ new process innovations typically displaced low skilled manual and clerical workers but areanbsp;...

Title:CIM Coursebook Marketing Environment 07/08
Author:Mike Oldroyd
Publisher:Routledge - 2012-06-14


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