Community Connections! Relationship Marketing for Healthcare Professionals

Community Connections! Relationship Marketing for Healthcare Professionals

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Whether youa€™re a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, youa€™ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills a€“ especially marketing a€“ can help your practice succeed and allow you to genuinely connect with your communities. Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience. This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship. Whether youa€™re a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you needa€”from the reasons most healthcare practices dona€™t a€œmarket, a€ to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.If youa#39;re new to practice or new to an area, you may want to hit the streets armed with an introduction letter and a stack of ... Keep in mind that some of these service organizations may require a recommendation from a current member. ... The focus of these groups is to provide some form of service to their local community.

Title:Community Connections! Relationship Marketing for Healthcare Professionals
Author:Kelley S. Pendleton DC & MPH
Publisher:Sage Books, LLC - 2014-09-15


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