The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.Susan K. Jacobson, Mallory McDuff, Martha Monroe ... This information will help conservation educators use the power of social marketing techniques in an honest and ... or responding to their concern, and asking for their cooperation in designing a strategy to solve the problem. ... Douglas McKenzieMohr, an experienced social marketer, trainer, and author of several useful manuals, encouragesanbsp;...
|Title||:||Conservation Education and Outreach Techniques|
|Author||:||Susan K. Jacobson, Mallory McDuff, Martha Monroe|
|Publisher||:||OUP Oxford - 2015-09-03|