Consumer Psychology

Consumer Psychology

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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.... Department stores 5 Desensitization 162, 170 Diagnostic statistical manual 156 Dichter, Ernest 12 Disinhibition 163, 170 Disney 181 ... 69 recall 71, 72 risk taking 75 satisfaction 77a€“78 Environment contingency management 196 global warming 189 issues 186a€“187 ... attention 47, 52 Food advertising 170 organic 192 perception 45 sales 3 World War II Ford Focus 82, 84 Ford, Henry 7 Ford Motors 7anbsp;...


Title:Consumer Psychology
Author:Jansson-Boyd
Publisher:McGraw-Hill Education (UK) - 2010-01-01
ISBN-13:

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