Creating and Managing Superior Customer Value

Creating and Managing Superior Customer Value

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to thTo calculate TCO, the analyst needs to understand all the costs that a purchase generates across the entire value chain of the firm. Acquiring such understanding is not an easy task. Some costs are evident Total Cost of Ownership andanbsp;...

Title:Creating and Managing Superior Customer Value
Author:Arch G. Woodside, Michael Gibbert, Francesca Golfetto
Publisher:Emerald Group Publishing - 2008-11-03


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