Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to thTo calculate TCO, the analyst needs to understand all the costs that a purchase generates across the entire value chain of the firm. Acquiring such understanding is not an easy task. Some costs are evident Total Cost of Ownership andanbsp;...
|Title||:||Creating and Managing Superior Customer Value|
|Author||:||Arch G. Woodside, Michael Gibbert, Francesca Golfetto|
|Publisher||:||Emerald Group Publishing - 2008-11-03|