Creating Customer Connections

Creating Customer Connections

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This book offers business people a practical guide to improving their customer service functions-whether that entails a bank of representatives or a couple of partners answering their own phones. Jack Burke points out that, as important as customer service is, it's a discipline that's often overlooked by smaller companies. Drawing on more than 20 years of doing business in the customer-contact field, he provides excellent case studies and interviews.How to Make Customer Service a Profit Center for Your Company Jack Burke. looking at fewer brands before making a decision, the J.D. Power report said. Partly in response to the J.D. Power report, Nissan Motor Corp. USAa#39;s Infiniti divisionanbsp;...

Title:Creating Customer Connections
Author:Jack Burke
Publisher:Silver Lake Publishing - 1997


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