Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage

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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how todaya€™s successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.New skills are required- a€” even of experienced people a€” because of changing customer requirements. ... key employees who were going to be involved with customers: sales managers, customer service people, technical service people, anbsp;...


Title:Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
Author:Richard C. Whiteley
Publisher:Basic Books - 2008-08-01
ISBN-13:

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