Customer CEO

Customer CEO

4.11 - 1251 ratings - Source

Most companies still operate as if they control their customers. But, in todaya€™s market, ita€™s really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possessa€”including a€œthe power of me, a€ a€œthe power of the heart, a€ and a€œthe power of rebelliona€a€”and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100, 000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.Microsofta#39;s Zune: First released inNovember 2006, Microsoft thoughtit had the winning handto stoptheiPod revolution.While ithadsome niftyproduct features, theZune wasabust.It lacked simplicity and style. Butthekey problem wasitslack of anbsp;...

Title:Customer CEO
Author:Chuck Wall
Publisher:Bibliomotion, Inc. - 2013-04-30


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