Customer Chemistry

Customer Chemistry

4.11 - 1251 ratings - Source

Using real-life examples, qCustomer Chemistryq presents a systematic blueprint for identifying top-line, value-added customers and then focusing marketing efforts on them--increasing incremental profits while decreasing the time and money wasted on marginal customers.How to Keep the Customers You Want-- and Say aquot;good-byeaquot; to the Ones You Dona#39;t Mary Naylor, Susan Greco ... Proactively pursue employees who excel at customer service. With the ideal employee ... Rehearsing conversation starters.

Title:Customer Chemistry
Author:Mary Naylor, Susan Greco
Publisher:McGraw Hill Professional - 2002


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