The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers' perception towards an operator, effect of service quality on customers' perception towards an operator is significant. Interestingly the effect of corporate image is not significant with customers' perception towards an operator. The findings of this research are valuable asset for mobile phone operators in Malaysia those who are struggling to implement a successful strategy for retaining consumers. Academicians, practitioners, researchers, policy-makers can also benefit from this research and its findings.123 4.2 DESCRIPTIVE ANALYSIS RESULTS OF SURVEY AND RESPONDENT a#39; S PROFILE . ... Analysis Results for Service Quality, Advertisement and Promotion, Brand Image, Corporate Image, Price, Customer Satisfaction Attributes .
|Title||:||Customers' Perception Towards Cellular Mobile Telephone Operators|
|Author||:||Ahasanul Haque, Jr., Sayyed Ismail Ahmed, 3rd|
|Publisher||:||ORIC Publications - 2013-06-17|