Damage Control (Revised & Updated)

Damage Control (Revised & Updated)

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No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment. You'll discover: Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis; Why Audi never fully recovered from driver accusations of qsudden accelerati.Youa#39;ll discover: Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis; Why Audi never fully recovered from driver accusations of ...


Title:Damage Control (Revised & Updated)
Author:Eric Dezenhall, John Weber
Publisher:Easton Studio Press LLC - 2013-10-10
ISBN-13:

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