Data Mining for Design and Marketing

Data Mining for Design and Marketing

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Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumersa€™ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more. Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.Detailed Postcode Analysis showing difference (Unit Sales) between Subaru Forester segment in January-2006 To October-2006 and ... 2023 2024 2027 2028 2016 2006 2136 (Zoom) (Show Graph) kms 14.90 (Reset Zoom) (Detailed Map) Subaru Forester/a€“224 v. ... The results of sales performance analysis in different geographical regions also provide relevant information to service garages, who cananbsp;...

Title:Data Mining for Design and Marketing
Author:Yukio Ohsawa, Katsutoshi Yada
Publisher:CRC Press - 2009-01-26


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