E-Business, 2001-2002

E-Business, 2001-2002

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This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.Strong brands, customer-service expertise, and management depth will help. ... GOAL Support the TV shopping business with Web-based sales and use the mass reach of television to steer customers ... AMERICAN AIRLINEa#39;S SABRE INC .

Title:E-Business, 2001-2002
Publisher:McGraw-Hill/Dushkin - 2000-08-01


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