E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

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This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-businessRadio Shacka#39;s ubiquitous chain of retail stores and its e-commerce website operations were recognized as significant ... Once again, the local Radio Shack retail stores provide the human contact, which offers a value- added service to thoseanbsp;...

Title:E-Business: Strategic Thinking and Practice
Author:Brahm Canzer
Publisher:Cengage Learning - 2006


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