E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

4.11 - 1251 ratings - Source

This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-businessRadio Shacka#39;s ubiquitous chain of retail stores and its e-commerce website operations were recognized as significant ... Once again, the local Radio Shack retail stores provide the human contact, which offers a value- added service to thoseanbsp;...


Title:E-Business: Strategic Thinking and Practice
Author:Brahm Canzer
Publisher:Cengage Learning - 2006
ISBN-13:

Continue

You Must CONTINUE and create a free account to access unlimited downloads & streaming