Emotional Branding

Emotional Branding

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Argues that successful brands exist when the marketing forms emotional connections to consumers, and suggests ways that companies can identify and tap into consumers' feelings to develop new and offshoot brand name products.Argues that successful brands exist when the marketing forms emotional connections to consumers, and suggests ways that companies can identify and tap into consumersa#39; feelings to develop new and offshoot brand name products.


Title:Emotional Branding
Author:Daryl Travis
Publisher:Prima Pub - 2000
ISBN-13:

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