Encyclopedia of African American Business

Encyclopedia of African American Business

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Essays provide information the African American business community and African American business leaders in the United States, from the eighteenth century to the present day.In 1997, Chenault was named president and chief operating officer (CEO) of American Express. He oversaw the creation of the Membership Rewards, the Blue card, and continued to compete with Visa and MasterCard for customers. ... He had praised him for spearheading a number of initiatives at the company over his career, such as his efforts to segment American Expressa#39;s charge card ... The companya#39;s customer service helped more than 500, 000 stranded cardholders get home.

Title:Encyclopedia of African American Business
Author:Jessie Carney Smith
Publisher:Greenwood Publishing Group - 2006


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