qThere are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The events that led to the downfall were as tragic as they were predictable.q qIn an earlier edition of this book, at the point when BMW sold MG Rover, Chris Brady and Andrew Lorenz predicted with astonishing accuracy that the Phoenix takeover of the company was doomed to failure. Here, they tell the full untold story of Rover's downfall, from beginning to end.q--BOOK JACKET.BMW had run a calculated risk in deferring replacement of the 200 and 400, which accounted for more than three-quarters ... in 1999 it could keep their sales rolling long a#39; enough to tide the company over until Sterlinga#39;s Surge a new model, code named R30, ... In Germany, where BMW hoped sales of the 200 and 400 could be grown, the 400 base model sold for DM29, 000 before the upsurge in sterling.
|Title||:||End of the Road|
|Author||:||Christopher Brady, Andrew Lorenz|
|Publisher||:||Pearson Education - 2005|