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Concise, flexible, practical, and innovative: Envision is the first brief guide to argument and research designed for students learning to write in today's visual world. Envision: Persuasive Writing in a Visual World is intended for composition courses focusing on argumentation and researched writing. Taking visual culture as its central theme and context, Envision is concerned with the fundamentals of writing in powerful and effective ways. By exploring and responding to a wide variety of visual texts and artifacts, students using Envision will learn how to analyze and craft arguments, design and conduct research projects, and produce persuasive visual texts.Each member of your group should choose a single ad and prepare a rhetorical analysis of its persuasive appeals. Now ... Collaborate to write a paper in which you chart the evolution of the companya#39;s persuasive strategies and how this was informed by kairos. 3. Write a ... Write up your findings and then present them to the class, holding up examples of the ads to discuss in support of your analysis.

Author:Christine L. Alfano, Alyssa J. O'Brien
Publisher:Longman Publishing Group - 2004


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