Essays from a Marketing PhD

Essays from a Marketing PhD

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Essays from a Marketing PhD is a compilation of essays on a variety of topics in the broad areas of Marketing Theory, Philosophy of Science, International Marketing and Marketing Perspectives of Corporate Social Responsibility. These essays are a product of reading and synthesising multiple peer-reviewed articles in the first year of the PhD Marketing qualification at the University of Ghana Business School. This book represents the depth of exposure and understanding gained through reading, as well as attending seminars and workshops in preparation for writing the actual PhD thesis. It is a must read for any PhD student who wishes to have a feel of what the first year of course work for a PhD in Marketing entails, as well as how the end product is most likely to look. Ita€™s a celebration of a great first year in the PhD programme, and of many more successful years to come.Available at: Kuada, J., aamp; Hinson, R.E. (2012) . Corporate social ... Boston: Harvard Business School Press. Porter, M.E. ... A. ( 2002). Serving the worlda#39;s 119 Essays from a Marketing PhD a€“ Year One a€c

Title:Essays from a Marketing PhD
Author:Sheena Lovia Boateng
Publisher:PearlRichards Foundation - 2014-03-12


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