Essential Principles for Fundraising Success

Essential Principles for Fundraising Success

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Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraisinga¬Ä¬Ēdeveloping a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategiesmight be more than the costs of the event, but sponsorships should at least cover the costs of the event. ... For example, if a potential sponsor tells you that giving their executives an opportunity to meet with the event participants is important, be sure that your ... It is a good idea to have a letter or proposal to request sponsorships, and these are best hand-delivered at a meeting or sent after a face -to-face meeting. ... The bowl-a-thon did not have a high profile or a lot of media exposure.

Title:Essential Principles for Fundraising Success
Author:G. Douglass Alexander, Kristina J. Carlson
Publisher:Jossey-Bass - 2005-10-03


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