Essentials of International Marketing

Essentials of International Marketing

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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.Currently, jewelry is being supplied under the brand Belatriz Jewelry to buyers in forty-four countries. ... innovative jewelry. a team of designers is constantly searching for new international jewelry trends and creating innovative and exclusiveanbsp;...

Title:Essentials of International Marketing
Author:Donald L. Brady
Publisher:Routledge - 2014-12-18


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