European Business and Marketing

European Business and Marketing

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The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in EuroPhilipsa#39; DVD partners include Grundig, Hitachi, Matsushita (Panasonic), Sharp, Sony, Thomson and Toshiba as well as ... DVD is the replacement for VHS technology. ... Pioneera#39;s focus strategy seems to have worked, for the company launched the first recordable DVD player in Japan in ... The key threat to DVD is the a#39;near video on demanda#39; service offered by digital television, wherein the same film isanbsp;...


Title:European Business and Marketing
Author:Phil Harris, Frank McDonald
Publisher:SAGE - 2004-05-25
ISBN-13:

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