Financial Times Corporate Strategy Casebook

Financial Times Corporate Strategy Casebook

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This text provides a range of interesting and exciting case material ready to use in isolation or in conjunction with the latest edition of Richard Lynch's Corporate Strategy. Each chapter contains up to six cases from the Financial Times newspaper relating to a specific topic. The chapters are supported by a brief commentary to explain the theory in that section. The cases are relevant and up-to-date and reflect the consistently excellent standard of FT journalism. The structure of the cases book matches exactly that of Corporate Strategy.A. jump. out. of. the. frying. pan. and. into. the. blast. furnace. Kevin Brown looks at the task facing John Bryant, the new man at British Steel Share price Average transaction prices of hot rolled coil EU (DM per tonne) US (S per tonne) Japananbsp;...

Title:Financial Times Corporate Strategy Casebook
Author:Philip A. Wickham
Publisher:Pearson Education - 2000


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