Foundations of Corporate Success

Foundations of Corporate Success

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A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.


Title:Foundations of Corporate Success
Author:John Kay
Publisher:Oxford University Press - 1993-03-25
ISBN-13:

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