Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.Franchising in America were forced to increase their supervision of dealers but lost the ability to negotiate contracts and appoint or cancel dealers without home office approval.38 Below the branches were the dealers, who formed the bulk of Forda#39;s marketing organization. ... purpose of demonstration and exhibition to intending purchasersaquot; and to aquot;maintain a salesroom and properly equipped repair shop.
|Title||:||Franchising in America|
|Author||:||Thomas S. Dicke|
|Publisher||:||UNC Press Books - 1992|