The book assists in bringing together the three stakeholders of an innovation a inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how and by what methods they can communicate and the information that is expected and required in different phases of innovation. The perspectives of inventor, decision maker and organization are integrated in a business model that enables a common alanguagea and communication platform for the inevitably emerging tension field and that allows for asking and answering the right questions.A business case provides the information decision-makers require: Management ... revenue growth, cost savings Business model with its specific characteristics Sketch of technical solution Marketing and cost model, general assumptions ... Financial management: Theory and practice. ... Marketing management (13th ed. ).
|Title||:||From Idea to Innovation|
|Author||:||Bernd X. Weis|
|Publisher||:||Springer - 2014-10-20|