Fundamentals of High-technology Marketing

Fundamentals of High-technology Marketing

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Therefore, they should be given the opportunity to rate the companya#39;s service after a service call. A person in the marketing ... In fact studies show that it costs five times as much to acquire a new customer as it does to service an existing one. Good service creates happy ... A study reported in the Harvard Business Review confirmed the monetary benefits of providing good service. This study showed thatanbsp;...


Title:Fundamentals of High-technology Marketing
Author:Ira S. Kalb
Publisher:K&A Press - 1997-01-01
ISBN-13:

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