Therefore, they should be given the opportunity to rate the companya#39;s service after a service call. A person in the marketing ... In fact studies show that it costs five times as much to acquire a new customer as it does to service an existing one. Good service creates happy ... A study reported in the Harvard Business Review confirmed the monetary benefits of providing good service. This study showed thatanbsp;...
|Title||:||Fundamentals of High-technology Marketing|
|Author||:||Ira S. Kalb|
|Publisher||:||K&A Press - 1997-01-01|