Global Marketing Management

Global Marketing Management

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This book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix.Manufacturers can take advantage of intermodal services that allow containers to be transferred between rail, boat, air and truck carriers. ... Fiata#39;s international manufacturing network provides an excellent illustration of how companies can reconfigure inbound logistics in the value chain to support ... The objective is to deliver parts in synchronisation with production schedules across the different locations.

Title:Global Marketing Management
Author:Warren J. Keegan, Bodo B. Schlegelmilch
Publisher:Pearson Education - 2001


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