Google's PageRank and Beyond

Google's PageRank and Beyond

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Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of web page rankings, Google's PageRank and Beyond supplies the answers to these and other questions and more. The book serves two very different audiences: the curious science reader and the technical computational reader. The chapters build in mathematical sophistication, so that the first five are accessible to the general academic reader. While other chapters are much more mathematical in nature, each one contains something for both audiences. For example, the authors include entertaining asides such as how search engines make money and how the Great Firewall of China influences research. The book includes an extensive background chapter designed to help readers learn more about the mathematics of search engines, and it contains several MATLAB codes and links to sample web data sets. The philosophy throughout is to encourage readers to experiment with the ideas and algorithms in the text. Any business seriously interested in improving its rankings in the major search engines can benefit from the clear examples, sample code, and list of resources provided. Many illustrative examples and entertaining asides MATLAB code Accessible and informal style Complete and self-contained section for mathematics reviewFor instance, a query on science project ideas falls between the ODP categories of Kids and Teens (category 7), ... Kaltix technology was created by Glen Jeh, Sepandar Kamvar, and Taher Haveliwala in the summer of 2003, while the ... This m-file, which is a simple oneline change in that code, implements a more general PageRank power method, allowing the personalization vector to vary as input.

Title:Google's PageRank and Beyond
Author:Amy N. Langville, Carl D. Meyer
Publisher:Princeton University Press - 2011-07-01


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