Great Answers to Tough Marketing Questions

Great Answers to Tough Marketing Questions

4.11 - 1251 ratings - Source

* Refreshingly easy to read and use, this is a marketing book like no other.Marketing research, and marketing itself, has scientific elements, statistical analyses and many sophisticated high-tech aids that help marketers to make better decisions, but basic common sense should never be abandoned. You dona#39; t have toanbsp;...


Title:Great Answers to Tough Marketing Questions
Author:Paul Russell Smith
Publisher:Kogan Page Publishers - 2003
ISBN-13:

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