Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook coTracking the evolution of the services marketing literature. Journal of Retailing, 69, 61a103. Fitzsimmons, J.A. and Fitzsimmons, M. (2010). Service Management: Operations, Strategy, and Information Technology (seventh edition). New Yorkanbsp;...
|Title||:||Handbook of Service Business|
|Author||:||John R. Bryson, Peter W. Daniels|
|Publisher||:||Edward Elgar Publishing - 2015-04-30|