Hands-On Social Marketing

Hands-On Social Marketing

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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.The PITSTOP program in the United Kingdom used the metaphor of the MOT (the Ministry of Transport test of auto safety and emissions required for cars every 3 ... They also created a maintenance manual in partnership with the Mena#39;s Health Forum (MHF) and Haynes publishers ... Amazon.com recommendations, websitesubscriber a€œchicklets, a€ andFacebook apps that show how manyother friends are.

Title:Hands-On Social Marketing
Author:Nedra Kline Weinreich
Publisher:SAGE Publications - 2010-10-12


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