High-Tech, High-Touch Customer Service

High-Tech, High-Touch Customer Service

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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment -- lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: Six major customer trends and what they mean for your business, Eight unbreakable rules for social media customer service, How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content, The rising power of self-service and how to design it properly, How to build a company culture that breeds stellar customer service. High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet start-ups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide -- online and off.Most ofus arena#39;t as bold as the Whirlpool brands, either: We would rather handle customer service more disa€” creetly than is ... When an instruction in your PDFa€” formatted usera#39;s manual proves too confusing, you want your customer to tell you anbsp;...


Title:High-Tech, High-Touch Customer Service
Author:Micah Solomon
Publisher:AMACOM Div American Mgmt Assn - 2012-05-16
ISBN-13:

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