The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect._Al-Ar card. HOD. steplity yonr life? I reeeeber huw tough It was after colleqi, netting any kind of reasonable credit* Lots of as went through tee routine tlee after tiie: yog Aliy already hitAl coee across it yoerself . Hea#39;d apply for credit ot a credit card.
|Title||:||How to Write Sales Letters that Sell|
|Publisher||:||Kogan Page Publishers - 2002|