In Search of the Obvious

In Search of the Obvious

4.11 - 1251 ratings - Source

Ita#39;s also why the average chief marketing officer barely lasts beyond two years in the job. In this book, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession.


Title:In Search of the Obvious
Author:Jack Trout
Publisher:John Wiley & Sons - 2008-12-22
ISBN-13:

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