Inside Apple

Inside Apple

4.11 - 1251 ratings - Source

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.Fadell worked at other companies before Apple, including Philips Electronics and the now defunct General Magic, itself a popular ... a€œWe also dona#39;t have Applea#39;s leverage with BestBuy, a€said Fadell. ... So pervasive was GEa#39;s legendary stature that Tina Fey could wring multiple seasons of guffaws onthe TV show30 Rockanbsp;...

Title:Inside Apple
Author:Adam Lashinsky
Publisher:Hachette UK - 2012-01-25


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