International Business 4E

International Business 4E

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The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.The book has been updated with recent examples like new chapters on Institutional support to IB, FDI initiatives.DISCUSSION QUESTIONS 0) u on c vagt; U Whirlpool is an American brand alright, but has succeeded in empowering the Indian ... leader with its range of low- priced a#39;washersa#39; (spinning tubs) and semi-automatic machines, which required manual supervision and some labour. ... IFB-Boscha#39;s front-loading, fully- automatic machines, which could be programmed and left to do their job, were the labour-freeanbsp;...


Title:International Business 4E
Author:Aswathappa
Publisher:Tata McGraw-Hill Education - 2010-04-01
ISBN-13:

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