International Marketing Compact offers a new perspective in teaching international marketing. The authors address issues in a novel way by bringing in cases from advanced and emerging markets. In this connection they also discuss technological requirements of the 21st century and how these developments necessitate a change in looking at international marketing issues. The individual chapters follow the necessary steps to develop and implement projects successfully in the international market place. The knowledge, which is provided for both students and practitioners, is well balanced in terms of theoretical input and managerial application. This is the result of numerous examples presented in this book not only from Europe, but also from other markets throughout the world. The book is addressed to various student groups: those in a bacheloras program studying business, economics and international trade can well use the book to gain a broad and current perspective on trends in international marketing theory and practice. Those in a masteras program for business, economics and international trade can use the book as a guide for building a theoretical background for their term projects and the case studies they analyze. Those at the PhD level in the same or similar disciplines can take a compact look at 21st century international marketing. It is also beneficial for international students, for example, for Erasmus students at European universities, who are building a common international marketing background and perspective that they can take back to their studies at their home universities.Nikon Inc. USA pays shipping to the USA, import duties and taxes, and provides service, support and downloads for ... Additionally, a genuine Nikon Inc. USA product will include an Ownersa#39; Manual and Warranty Registration card in English.
|Title||:||International Marketing Compact|
|Author||:||F. Zeynep Bilgin, Gerhard Wührer|
|Publisher||:||Linde Verlag GmbH - 2014-10-21|