This collection examines the role of book covers in the marketing of popular fiction across the twentieth century and beyond. Using case studies, the contributors address key themes and topics in contemporary media, literary, publishing, and business studIt became apparent that readers were willing to forego the guidance of the traditional cultural institutions in the form of ... strategies of legitimisation in the cultural marketplace had become so firmly established that the booka#39;s editor felt able toanbsp;...
|Title||:||Judging a Book by Its Cover|
|Author||:||Nicole Matthews, Nickianne Moody|
|Publisher||:||Ashgate Publishing, Ltd. - 2007|