Key Concepts in Innovation

Key Concepts in Innovation

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A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.Geoffrey Moore (2004) identified eight types of innovation: a#39;disruptive innovation, application innovation, product innovation, process innovation, experiential ... roadside services and opened up new opportunities for structural and business model innovations as the market for maintenance was commoditised. ... For instance, Volvo Cars created partnership networks to develop a new car, the Volvo C70.


Title:Key Concepts in Innovation
Author:Hamsa Thota, Zunaira Munir
Publisher:Palgrave Macmillan - 2011-07-19
ISBN-13:

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