In Lead the Pack: Sparking Innovation that Drives Customers Wild, Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell what we make instead of anticipating what you want. Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.to a broader presence in multiple parts of the customera#39;s life is its decision to change its name from Apple Computer Inc. to ... and, of course, the venerable Mac in its various incarnations such as the iMac, Mac Pro, Mac Mini, MacBook, MacBook Pro, and MacBook Air. ... and level of user interoperability (if I can use one product I can use the others without any problems) to which the company is committed.
|Title||:||Lead the Pack: Sparking Innovation That Drives Customers Wild|
|Author||:||Nelson Soken, Wil Wengert|
|Publisher||:||Hillcrest Publishing Group - 2008-12-01|